CMAG Partners with APO Group to Boost Africa’s Role in the Global Critical Minerals Industry

The Critical Minerals Africa Group (CMAG) has announced a strategic collaboration with the APO Group, a leading pan-African communications consultancy, to elevate Africa’s critical minerals sector on the global stage. The partnership seeks to amplify Africa’s role in the global supply chain for critical resources while promoting sustainable and responsible mineral development.

Unlocking Africa’s Mineral Wealth

Africa, particularly Sub-Saharan Africa, is home to approximately 40% of the world’s proven critical mineral reserves, including cobalt, lithium, and rare earth elements. These resources are essential for the global energy transition and advanced technologies, with demand projected to surge dramatically in the coming decades.

CMAG aims to position Africa as a key player in international policy and supply chain discussions, ensuring that the continent’s mineral wealth contributes to local economic growth and development.

Strategic Collaboration Goals

The partnership will leverage APO Group’s expertise in public relations and strategic communications alongside CMAG’s sectoral leadership to:

• Enhance Africa’s global profile as a critical mineral hub.
• Influence international policy and supply chain discussions.
• Promote sustainable and responsible sourcing of Africa’s minerals.

Leadership Statements

Veronica Bolton Smith, CEO of CMAG, expressed optimism about the collaboration:

“This partnership with APO Group marks a key step in our mission to position Africa as a leader in critical minerals. By combining our expertise, we will amplify Africa’s voice in global conversations and unlock the full potential of Africa’s critical minerals.”

Nicolas Pompigne-Mognard, Founder and Chairman of APO Group, highlighted the significance of the partnership:

“We are thrilled to partner with CMAG in shaping the future of Africa’s critical minerals industry. This strategic partnership underscores APO Group’s commitment to advancing Africa’s empowerment and global prominence.”

Growing Demand for Critical Minerals

The International Energy Agency (IEA) predicts a massive increase in demand for critical minerals by 2050:

• Nickel demand is expected to double.
• Cobalt demand is projected to triple.
• Lithium demand is anticipated to increase tenfold.

Economic Potential for Africa

The International Monetary Fund (IMF) estimates that harnessing Africa’s critical mineral resources effectively could boost Sub-Saharan Africa’s GDP by over 12% by 2050, presenting a significant opportunity for economic transformation.

This partnership between CMAG and APO Group is a vital step in ensuring that Africa not only meets global demand but also reaps the economic and social benefits of its abundant resources.